Marketing Your Home

The most important aspect of selling your home is how it is marketed to the world. Many factors affect the final sale and final selling price, most of which rely on how the property is marketed. That is why we create a customized marketing plan for each of our clients in order to ensure they get top dollar for their biggest asset. The following tools and methods outline the services we provide, to produce solid and reliable results, when tailoring a specific marketing plan to sell your home. If you are thinking of selling or are ready to sell, contact us and we'll give you a complimentary consultation as well as running a CMA in order to analyze your home's potential selling price.

Online Presence & Advertising
50% of people begin their search online, and 80% of home shoppers use the internet as part of their home search. Through a $45 Million Web Initiative, Coldwell Banker invested in:

1. Purchasing 56,000 key search terms on the internet's top search engines
2. Making every listing a Featured Homes on Realtor.com giving it an average of 500% more exposure
3. Ensuring that every inquiry made on your listing is responded to within seconds through LeadRouter
4. Continue to stay ahead of every other brokerage by utilizing innovative technology, and spending millions of dollars a year to make your listing get unparalleled exposure

Your listing is exposed through all these venues, and will be featured on our website mardellirealestate.com, californiamoves.com, coldwellbanker.com, REALTOR.com, Google Base,™ Trulia.com, OpenHouse.com, NYTimes.com/RealEstate, NYTimes.com/GreatHomes, IHT.com/Properties, craigslist, Zillow.com, backpage.com, oodle.com, Local.com, Vast.com, HotPads.com, and Lycos.com (18 websites).

Local Print Advertising
Although having a strong web presence is increasingly more important, the Newspaper is still a reliable way of getting your property exposed to buyers . Therefore we advertise your property in the Los Angeles Times and other local newspapers and magazines.

MLS
The Multiple Listing Service (MLS) with our Board, is the primary way Agents search for and find properties and is a key tool when marketing your property. As a part of listing on the MLS, there is again more exposure, your property will be showcased to MLS member agents as well as nonmembers and will be held open on several Broker Caravans, allowing them to come view the property.

Open Houses & Showings
Open Houses and Showings are a great way of getting buyers into your home to physically see it, and get a concrete sense of whether or not it is right for them. This also captures buyers who can only view homes on Saturdays and/Sundays, those that are visiting from further away, and those that are not working with agents and are unable to schedule showing appointments.

Coldwell Banker
Coldwell Banker is the top Residential Brokerage in the San Grabriel Valley and in the country. This translates to a network of more than 4,000 sales associates in the Los Angeles area that are working to sell Coldwell Banker properties, and that we are linked with. In fact with more than 120,000 sales associates in 3,800 offices in 41 countries, territories and possessions, your property truly has maximum exposure to buyers around the world.

Professional Quality Photos
Properties that are featured online with six or more photos are viewed 299% more often than homes without multiple photos, giving clients a better overall view of your home That is why we take professional quality photos in order to fully showcase your home online and through printed materials.

Professional Quality Brochures/Flyers/Postcards (Including Direct Mailing/Emailing)
Professional quality print material will be used at open houses, in our offices, and possibly emailed (or mailed) out to further support the advertising and marketing of the property.

Staging
Staging is an important part of the marketing process, that precedes everything else. It is staging your property in order for it to appeal to the largest number of people possible. To look its best in the pictures, print material, online, and everywhere it is exposed.

Pricing to Sell
The final and most important aspect of marketing your home to buyers and agents, is the price it is listed for. Many things go into pricing a property correctly, the Comparative Market Analysis (CMA) is an essential part of marketing your home. By analyzing properties that have sold and listed in your area, we determine its market value then we use that information to strategically price it in order to sell for top dollar. More information about CMA's and setting list prices, is located on the Setting a List Price page (a sub-section of Selling). Contact us for a complimentary consultation and CMA.