The following tools and methods outline the services we provide and how we produce solid and reliable results, from tailoring a specific marketing plan to sell your home. If you are thinking of selling or are ready to sell, contact us and we will give you a complimentary consultation and Comparative Market Analysis to help you analyze your home’s value and potential selling price.
It’s no question that a majority of people begin their search online, and 89% of home shoppers use the internet as part of their home search. Your listing is exposed automatically to these buyers through the world’s leading property websites, and in turn, sent to over 300 web partners around the world. Including:
- Los Angeles Times
- Yahoo! Real Estate
- AOL Real Estate
- Wall Street Journal
Online presence is important, but the growing impact of mobile cannot be denied. We pride ourselves on being on the forefront of technology, and therefore provide customized mobile sites for your home, so buyers on the go can get all the photos and information they need right at their fingertips. We also maintain a strong presence on mobile social media, including Facebook, Twitter, and Instagram, where we push out your home to our friends, followers, and the communities they are connected to.
Check out our Facebook, Twitter & Instagram (@MardelliRe) pages and see for yourself. Friend & follow us while you’re at it!
Although Web & Mobile advertising and marketing are the more continuing to change the landscape of selling a home, the Newspaper is still a reliable way of getting your property exposed to buyers. Therefore we advertise your property in the Los Angeles Times and other local papers.
The Multiple Listing Service (MLS), is the primary way Agents search for and find properties for their clients, and is a key tool when marketing your home. By listing your home on the MLS, it is showcased to MLS member agents as well as nonmembers, and will be held open on several Broker’s Caravan, allowing them to come view the property. The MLS also drives the listings that appear across the internet, pushing information out to hundreds of websites. It is the primary way agents send listings to their clients and how buyers ultimately see your listing.
Open Houses and Showings are a great way of getting buyers into your home to physically see it, and get a concrete sense of whether or not it is right for them. This also captures buyers who can only view homes on Saturdays and/Sundays, those that are visiting from further away, and those that are not working with agents and are unable to schedule showing appointments.
In addition to the public Open House, we hold your home open for Brokers in the area to view for their clients, and get the word out. These Broker Opens happen during the week, and allow agents who know what their clients are looking for, to notify their buyers of a potential match, at times the buyers may be at work and cannot see the home.
Coldwell Banker is the top Residential Brokerage in the San Grabriel Valley and in the country. This translates to a network of more than 4,000 sales associates in the Los Angeles area that are working to sell Coldwell Banker properties, and that we are linked with. In fact with more than 120,000 sales associates in 3,800 offices in 41 countries, territories and possessions, your property truly has maximum exposure to buyers around the world.
Properties that are featured online with six or more photos are viewed almost three times more often than homes without multiple photos, giving clients a better overall view of your home. That is why we take professional high quality photos in order to fully showcase your home online and through print materials.
Beautiful pictures might be great, but you have to implement them beautifully too. That’s why we use professional high quality print material to display and showcase your home, which we use at open houses, in our offices, and mail out to surrounding homes, to further support the advertising and marketing of the property. In addition, we mirror these print efforts online, and couple the website with emailers and social media postings, utilizing professional design and photography to expand the reach of your home through every avenue available.
Staging is the first step in the marketing process, it precedes everything else and serves as the foundation for showcasing your home to buyers. By recommending potential changes, or completely staging from the ground up, we work to ensure that your home appeals to the largest number of people possible. To look its best in the pictures, print material, online, and everywhere it is exposed. Giving home buyers a glimpse into their potential life in their new home.
The final and most important aspect of marketing your home to buyers and agents, is the price it is listed for. Many things go into pricing a property correctly, the Comparative Market Analysis (CMA) is an essential part of marketing your home. By analyzing properties that have sold and listed in your area, we determine its market value, then we use that information to strategically price it in order to sell for top dollar. Contact Us for a complimentary consultation and CMA today!